Believe IT by Jamie Kern Lima

Rating: 5 out of 5.

Have you ever read a book so profoundly impactful that you’re not only still thinking about it after finishing— you’ve got a clear and soul-filling sense that it’s going to influence your life for years to come? Yup— that’s how I feel about Believe IT.

Hand holding a Kindle Paperwhite with the cover of Believe IT on the screen. In the background is a multicolored splash screen on a computer monitor.

Part memoir, part personal development advice tome, Believe IT is the story of IT Cosmetics’ founder, Jamie Kern Lima. The book is passionate and direct, but manages to remain approachable through its delivery with a lighthearted, welcoming tone. From start to finish, you get a clear sense in your gut that the authenticity referred to so often in the book is genuinely present in Jamie.

What we focus we magnify, and we have to choose our focus wisely.

Believe IT, Jamie Kern Lima

Unlike some personal development books that flirt with the memoir genre, Jamie gets vulnerable in a cogent, meaningful way that illuminates her learnings. I found the narrative well-balanced, with vividly recounted memories lending needed layers to the Jamie Kern Lima story— nothing about the personal anecdotes she shares are there gratuitously.

There’s a raw honesty in Believe IT, and it does not in any way romanticize what it takes to grow a business to the point of a billion-dollar acquisition. She opens up pretty wide about how building IT Cosmetics affected her relationships and health, including her desire to become a mother. Jamie also touches on the myth of balance in Chapter 13, which for me (mom of 3, a woman in tech leadership, many more hats than I sometimes feel I can handle), was particularly compelling.

Kindle Paperwhite with the book cover of Believe IT on the screen. Next to the Kindle is a pencil. The Kindle and pencil are on top of a workbook sheet in a binder. Below the binder is the top section of a keyboard.
Believe IT on my Kindle + the accompanying Action Plan

Sharing lessons learned through an often emotional (and nearly always relatable) look at significant life events, we get to know Jamie and understand the circumstances that shaped her and molded her mindset. Reading about the failures, the closed doors, the successes, the triumphs— I found myself equally impressed as I was motivated. And she says as much herself in the book— part of her objective in sharing her story is to uplift and inspire other women to get past self-sabotage, realize their potential, and become acquainted with their own strengths and ability to persevere.

My biggest takeaway from Jamie’s story is a simple message to the women who read it: Yes, you can do it. So go on and do it.

You are a real-life miracle, and a living, breathing force for good. And the power has always been inside of you to believe— not only in yourself, but also in the power of your wildest dreams.

Believe IT, Jamie Kern Lima

I received an Advanced Reader Copy of the Believe It ebook, courtesy of the Believe IT launch team.


Where to Find Believe IT